About us

Our family has retreated to a mis-shapen little lake in northwest Michigan for 103 years. Great-Granddad had a rule that became a camp rite: swim to Birdseye Island in the middle of the lake and back. Doing so means you’re ready to canoe by yourself and swim without a life jacket.

It’s our coming of age, our rite of passage, our Birdseye Rule. 

We hope to share a bit of the lifestyle, experience, and brands our family camp emulates.