About Us



Our family has retreated to a mis-shapen little lake in northwest Michigan for 103 years. Great-Granddad had a rule that became a camp rite: swim to Birdseye Island in the middle of the lake and back. Doing so means you’re ready to canoe by yourself and swim without a life jacket.

It’s our coming of age, our rite of passage, our Birdseye Rule.

We hope to share a bit of the lifestyle, experience, and brands our family camp emulates.



Find our brand film here.



Find a DNA Info article here.

And find an article in Voyage Chicago here.

Find us here in the Chicago Sun Times Logan Square Write Up and video..