About Us

Story

 

Our family has retreated to a mis-shapen little lake in northwest Michigan for 103 years. Great-Granddad had a rule that became a camp rite: swim to Birdseye Island in the middle of the lake and back. Doing so means you’re ready to canoe by yourself and swim without a life jacket.

It’s our coming of age, our rite of passage, our Birdseye Rule.

We hope to share a bit of the lifestyle, experience, and brands our family camp emulates.

 

Film

Find our brand film here.

 

Press

Find our DNA Info article here.

And find our article in Voyage Chicago here.